Firefly Media
Building Firefly Media and Lighting Up The Neutral Ground Collective
My capstone project wasn't just about any class assignment. It was the culmination of my academic journey, a chance to transform theoretical knowledge into practical impact. It involved building Firefly Media, a student-run agency, and pitching our skills to a real client – The Neutral Ground Collective, a vibrant New Orleans non-profit. This wasn't just a hypothetical; this was the real deal.
As the Account Executive for Firefly Media, I was the engine driving the agency's connection with The Neutral Ground Collective. I was the bridge between their needs and our creative solutions as I expertly orchestrated document management, conducted thorough research to inform our campaign strategy, and flawlessly handled event planning.
Beyond communication, I actively managed our social media presence, keeping followers engaged and promoting The Neutral Ground's cause. Together, Firefly Media delivered a successful campaign for The Neutral Ground Collective within the semester.